In the huge market changes in the home industry, many small companies that are not very good will be eliminated by the market, leaving a market share naturally giving big business opportunities. We need to look at market adjustments dialectically. For companies that want to grow and develop, the moment is a once-in-a-lifetime window.
The development of the home furnishing industry has now ushered in a period of great integration, showing a new normal market that has been adjusted and adjusted. This has brought challenges to small businesses with small capacity and weak capabilities, as well as to excellent companies with capabilities. Development opportunities. In this industry's turning point in transformation, home furnishing companies should dare to cope with challenges, properly seize opportunities, and make breakthroughs and developments from tactical and strategic levels.
Now is a very important time node. Many companies are summing up the operation in the first half of the year and planning the development in the second half of the year. In the first half of this year, there were several outstanding phenomena in the home furnishing industry: first, most companies did not achieve the expected growth; second, many companies experienced negative growth; third, the number of offline terminal stores decreased; fourth, corporate Various marketing costs are increasing.
These phenomena indicate that our industry has ushered in a big turning point and is about to enter a new market normalization stage.