RentSher Middle East in Dubai announced that it has received seed round investment. Investors include Shorooq Investments, headquartered in Abu Dhabi; Latitude Consultants Limited, Dubai-based; Ali Al-Salim, an individual investor; and senior partners in McKinsey Middle East.

RentSher Middle East was established in 2016 as a furniture rental platform. But what is leased on the platform is not what we imagined as conventional furniture. It mainly refers to the use of special-purpose, temporary furniture. For example, tables, chairs, inflatable castles, etc. used for outdoor weddings, parties, corporate events, etc.