Multiple factors have led to the fragmentation of the furniture market, and channel dispersion is an important reason. The concentration of the furniture industry is low, there are many reasons, including the stage of industry development, brand maturity, product attributes, etc., the highly dispersed channels are important reasons that cannot be ignored.
The sales channels of furniture mainly include retail and engineering. In the past, there were many local brands in both home stores and real estate developers. The combination mode of “local stores & local real estate developers” hindered the market share to leading enterprises to a certain extent. concentrated.