In recent years, China's furniture retail scale keeps growing. According to the latest consumer data released by the national bureau of statistics, the total amount of furniture retail sales in january-august 2017 amounted to 186.6 billion yuan, an increase of 13% year-on-year.
After nearly 20 years of rapid development, the furniture industry has grown from a small industry of less than 100 billion market to 856 billion yuan in 2016. According to statistics released by the national bureau of statistics, total assets of China's furniture manufacturing industry reached 5416.6 billion yuan in 2016, an increase of 8.05% from the same period last year. Sales revenue was 855950 billion yuan, up 8.73 percent from a year earlier.
In terms of industry profit, the total profit of 2016 was 537.5 billion yuan, up 7.31% from the same period last year. According to data statistics from the China business research institute, the size of the furniture market is expected to exceed the trillion mark by 2018.
21st century business herald reporters learned that the furniture industry in the first half of 2017 net profit of listed company, appropriate is number one in China life (600978), net income of 470 million yuan, compared with 2016 in the first half, up 17.1%; Sophia (002572) ranked second with a net profit of 294 million yuan, up 32 percent year on year. In third place was zhejiang yongqiang (002489), with a net profit of 250 million yuan, up 9.2 percent year on year.
It is worth noting that the online and offline retail channels of furniture industry are converging with each other. The household channel depth report released to the media, points out that household electricity enterprise growth speed is much faster than conventional, low price, high cost performance, sales of hot style is the characteristic of household electricity enterprise, online and off-line experience is the combination of the trend.
In fact, the household e-commerce process is in the early stage, the furniture sales process is more complicated and the dealer resistance is the main resistance of household e-commerce. With the development of the online sales service model of the home enterprises, the rationalize of the profit mechanism of the dealers and the birth of professional supporting services enterprises are still the trend of the trend.